{"id":15305,"date":"2021-08-19T14:27:05","date_gmt":"2021-08-19T19:27:05","guid":{"rendered":"https:\/\/pnts.org\/new\/?p=15305"},"modified":"2021-08-20T14:00:06","modified_gmt":"2021-08-20T19:00:06","slug":"pnts-bells-brewery-2021-promotion","status":"publish","type":"post","link":"https:\/\/pnts.org\/new\/pnts-bells-brewery-2021-promotion\/","title":{"rendered":"PNTS and Bell&#8217;s Brewery Encourage You to &#8220;Go Where the Trail Leads You&#8221;"},"content":{"rendered":"<h2>The co-branded awareness campaign will take place this September and October.<\/h2>\n<div id=\"attachment_15311\" style=\"width: 360px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/pnts.org\/new\/wp-content\/uploads\/2021\/08\/Bells_GWTTLY_Blue_Official_16x20_BE_P6-2.jpg\"><img aria-describedby=\"caption-attachment-15311\" loading=\"lazy\" class=\"size-thumbnail wp-image-15311\" src=\"https:\/\/pnts.org\/new\/wp-content\/uploads\/2021\/08\/Bells_GWTTLY_Blue_Official_16x20_BE_P6-2.jpg\" alt=\"Go where the trail leads you poster featuring the PNTS logo and Bell's Official IPA\" width=\"350\" height=\"450\" \/><\/a><\/p>\n<p id=\"caption-attachment-15311\" class=\"wp-caption-text\">Poster image courtesy Bell&#8217;s Brewery.<\/p>\n<\/div>\n<p class=\"p1\"><span class=\"s1\">The P<\/span><span class=\"s1\">artnership for the National Trails System (PNTS) is teaming up with Bell\u2019s Brewery this September and October for a co-branded trails awareness campaign called \u201cGo Where the Trail Leads You.\u201d<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">The promotional campaign between Bell\u2019s Brewery and PNTS will look to drive current trail enthusiasts and Bell\u2019s more-than 500,000 fans and followers on social media and online to learn more about trails, and will invite them to visit, volunteer with, and support trails near them. To encourage as many people as possible to participate, Bell\u2019s Brewery will make a $5 donation to PNTS up to $15,000 for every hour pledged at <a href=\"https:\/\/www.bellsbeer.com\/trails\" target=\"_blank\" rel=\"noopener\"><b>BellsBeer.com\/trails<\/b><\/a>.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">The promotion will also feature a dedicated webpage featuring trail facts and figures, links to the PNTS website where people can learn more about trails, as well as ways for individuals to engage with the trails near them. We encourage you to pledge your time and share social media and email promotions for the campaign to raise awareness for trails and encourage your friends, family, and colleagues to pledge their time, as well.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">The \u201cGo Where the Trail Leads You\u201d campaign came about in part because of the brewery\u2019s founder\u2019s love of trails. As an avid hiker and outdoorsman, Bell\u2019s Founder and CEO, Larry Bell, is dedicated to ensuring that his company serves as a model for sustainable production practices and environmental stewardship. Bell is currently participating in the North Country Trail Association\u2019s Hike 100 Challenge.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">PNTS is grateful to Bell\u2019s Brewery for shining a light on our work and the trails we love and support.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p><em>To pledge your support of trails, or for more information about the promotion, visit <a href=\"https:\/\/www.bellsbeer.com\/trails\" target=\"_blank\" rel=\"noopener\">BellsBeer.com\/trails<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The co-branded awareness campaign will take place this September and October. The Partnership for the National Trails System (PNTS) is teaming up with Bell\u2019s Brewery this September and October for a co-branded trails awareness campaign called \u201cGo Where the Trail Leads You.\u201d The promotional campaign&hellip; <\/p>\n<div class=\"button right\"><a class=\"button more-link\" href=\"https:\/\/pnts.org\/new\/pnts-bells-brewery-2021-promotion\/\">more &raquo;<\/a><\/div>\n","protected":false},"author":742,"featured_media":15311,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[139,1],"tags":[761,762],"acf":[],"_links":{"self":[{"href":"https:\/\/pnts.org\/new\/wp-json\/wp\/v2\/posts\/15305"}],"collection":[{"href":"https:\/\/pnts.org\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pnts.org\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pnts.org\/new\/wp-json\/wp\/v2\/users\/742"}],"replies":[{"embeddable":true,"href":"https:\/\/pnts.org\/new\/wp-json\/wp\/v2\/comments?post=15305"}],"version-history":[{"count":4,"href":"https:\/\/pnts.org\/new\/wp-json\/wp\/v2\/posts\/15305\/revisions"}],"predecessor-version":[{"id":15382,"href":"https:\/\/pnts.org\/new\/wp-json\/wp\/v2\/posts\/15305\/revisions\/15382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pnts.org\/new\/wp-json\/wp\/v2\/media\/15311"}],"wp:attachment":[{"href":"https:\/\/pnts.org\/new\/wp-json\/wp\/v2\/media?parent=15305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pnts.org\/new\/wp-json\/wp\/v2\/categories?post=15305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pnts.org\/new\/wp-json\/wp\/v2\/tags?post=15305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}