{"id":7994,"date":"2018-05-10T20:34:39","date_gmt":"2018-05-11T01:34:39","guid":{"rendered":"http:\/\/pnts.org\/new\/?p=7994"},"modified":"2019-05-18T08:08:23","modified_gmt":"2019-05-18T13:08:23","slug":"attracting-businesses-survey-marketing-toolkit-for-trail-communities","status":"publish","type":"post","link":"https:\/\/pnts.org\/new\/attracting-businesses-survey-marketing-toolkit-for-trail-communities\/","title":{"rendered":"Attracting businesses: Survey, marketing toolkit for trail communities"},"content":{"rendered":"

By Continental Divide Trail Coalition
\n<\/b>Adapted from CDTC e-news and business toolkit<\/span><\/em><\/p>\n

The Continental Divide Trail Coalition (CDTC) recently published a marketing toolkit for local businesses. The business toolkit is available to any business along the Continental Divide Trail (CDT), including its 11 Gateway Communities. In a 2017 survey of local business owners in towns along the CDT, the CDTC found that trail users spending money contributes substantially to local business, with 16 percent reporting \u201csignificant impact\u201d and 72.5 percent reporting \u201csome impact.\u201d And use of the trail is growing rapidly. <\/span><\/p>\n

By raising awareness of the trail, businesses can help support its local economy in years to come. The toolkit is designed to enable businesses to effectively promote the CDT and increase user traffic in their community. <\/span><\/p>\n

The toolkit contains the following items: brochure with full map and information for trail users; stickers to distribute to customers and window decal to display at business; strategies for incorporating the CDT into business; CDT facts and talking points for easy reference; CDTC contact sheet; and CDT calendar. The toolkit also identifies the different types of CDT users, including thru-hikers, section hikers, day hikers, horseback riders, and mountain bikers.<\/span><\/p>\n

One strategy for incorporating the CDT into local businesses is by using social media to promote the trail and the business. Facebook is the main line of communication for CDT hikers, so CDTC encourages businesses to join trail groups, make posts advertising their business to those hiking the trail, feature pictures from employees\u2019 and customers\u2019 adventures on the trail, and use specific hashtags. <\/span><\/p>\n

Local businesses could offer discounts or partner with other businesses to create a package for CDT hikers since they are typically on a budget. Businesses can also purchase a CDTC business membership, which includes an ad in the quarterly newsletter and a variety of stickers, brochures, wall map, and CDT planning guide. Displaying the wall map will help identify hiker-friendly businesses and pique other customers\u2019 curiosity about the trail. Businesses can also order other CDT merchandise to sell, such as hats, pins, and postcards. <\/span><\/p>\n

The Continental Divide Trail Gateway Community Program was launched in 2013, and it seeks to help communities benefit from their proximity to the CDT. It recognizes communities for their part in promoting awareness of the CDT and creating a welcoming environment for hikers.<\/span><\/p>\n

Read the CDT survey and toolkit: <\/span>www.continentaldividetrail.org\/what-we-do\/community\/business-resources\/<\/a><\/p>\n

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CDT Gateway Communities<\/b><\/h4>\n

NEW MEXICO<\/b><\/p>\n