The Partnership for the National Trails System and Bell’s Brewery are teaming up this September and October to raise awareness about trails through a co-branded campaign called “Go Where the Trail Leads You”.
The Partnership for the National Trails System is a 501(c)(3) nonprofit organization that is a connector, resource, and advocate for National Scenic and Historic Trails. Bell’s Brewery is the largest craft brewery in the state of Michigan, and one of the fastest growing and most widely distributed craft breweries in the United States.
About the “Go Where the Trail Leads You” Promotion
Throughout the months of September and October 2021, Bell’s and the Partnership for the National Trails System’s fans, friends, and followers will be invited to explore, learn about, and support the outdoor trails near them.
Bell’s Brewery and the Partnership for the National Trails System worked together to create a webpage for the promotion at BellsBeer.com/trails. The site includes links to information about trails and ways for readers to learn more about specific trails near where they live, work, and play.
How to Participate and Show Your Support for Trails
Anyone 21 years of age or older that is interested in participating can visit BellsBeer.com/trails any time in September or October and pledge to hike, explore, volunteer, donate to, or learn more about a trail near them. For every hour pledged, Bell’s will make a $5 donation to the Partnership for the National Trails System, up to $15,000—it’s that easy!
You can also help amplify the message by using the hashtag #GoWhereTheTrailLeadsYou and tagging Bell’s and the Partnership for the National Trails System on Facebook, Instagram, and Twitter to show your support.
A special thanks is also due to Mountainsmith, who is showing their support for the campaign by offering a custom daypack branded with the Partnership for the National Trails System and Bell’s Brewery logos. The limited-edition packs will be available for purchase on the Mountainsmith website and at BellsBeer.com/trails. A portion of the proceeds from each limited-edition pack sold will go to support the partnership for the National Trails System.
See you on the trails!