Pacific Crest NST 2017 Highlights

Pacific Crest Trail Association (PCTA)

OUTREACH

  • Southern Terminus Host Program — PCTA partnered with Cleveland National Forest to start this 10-week volunteer position, which compiles data and educates trail users about trail conditions, water, travel tips, and Leave No Trace practices.

PROTECTION

  • Land — PCTA worked with the USFS, The Conservation Fund, and private donors to purchase Stevens Pass, a key PCT access point in the Cascade Range east of Seattle, WA and a gateway to spectacular wilderness in the North Cascades.

CAPACITY

  • Staff — PCTA hired Scott Wilkinson as its first Director of Communications and Marketing in January 2017. The position is funded by a $250,000, three-year grant and has helped PCTA tell its story to benefit volunteer recruitment, donor support, and hiker engagement. Wilkinson revamped PCTA’s brand, helped establish P3 (a new hiker influencer program), and is working on PCTA’s first trail town program.

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