The co-branded awareness campaign will take place this September and October.
The Partnership for the National Trails System (PNTS) is teaming up with Bell’s Brewery this September and October for a co-branded trails awareness campaign called “Go Where the Trail Leads You.”
The promotional campaign between Bell’s Brewery and PNTS will look to drive current trail enthusiasts and Bell’s more-than 500,000 fans and followers on social media and online to learn more about trails, and will invite them to visit, volunteer with, and support trails near them. To encourage as many people as possible to participate, Bell’s Brewery will make a $5 donation to PNTS up to $15,000 for every hour pledged at BellsBeer.com/trails.
The promotion will also feature a dedicated webpage featuring trail facts and figures, links to the PNTS website where people can learn more about trails, as well as ways for individuals to engage with the trails near them. We encourage you to pledge your time and share social media and email promotions for the campaign to raise awareness for trails and encourage your friends, family, and colleagues to pledge their time, as well.
The “Go Where the Trail Leads You” campaign came about in part because of the brewery’s founder’s love of trails. As an avid hiker and outdoorsman, Bell’s Founder and CEO, Larry Bell, is dedicated to ensuring that his company serves as a model for sustainable production practices and environmental stewardship. Bell is currently participating in the North Country Trail Association’s Hike 100 Challenge.
PNTS is grateful to Bell’s Brewery for shining a light on our work and the trails we love and support.
To pledge your support of trails, or for more information about the promotion, visit BellsBeer.com/trails.