A Successful Campaign to Raise Awareness for Trails
We invited you to “Go Where the Trail Leads You” this Fall and you did!
PNTS teamed up with Bell’s Brewery for the second year in a row for a co-branded trails awareness-raising campaign. Titled “Go Where the Trail Leads You,” the campaign invited people to explore new trails, learn about trails, and support the trails in their backyard. By visiting bellsbeer.com/trails and pledging to spend time on trails, participants triggered a donation from Bell’s to PNTS.
Like last year, the campaign was a success. The number of participants and hours pledged far exceeded our goal. Additionally, awareness-raising promotions reached over 1.25 million people!
Because we exceeded our goal of 4,000 hours pledged, Bell’s donated $20,000 to PNTS which will help us continue our work to support, promote, and conserve our trails.
Thank you to everyone who pledged their time and supported this campaign. An extra special thanks goes to Bell’s Brewery for their ongoing commitment to trails and the great outdoors.
